Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Disclosure: This article is part of a paid campaign by Mitsubishi Motors Philippines Corporation. Mitsubishi is, arguably, as much a part of the fabric of Philippine motoring as the iconic jeepney. Since 1963, nameplates like Lancer, Galant, Celeste, Cimarron, Pajero and many more have become permanent entries in the Filipino driving vocabulary. And through all the country’s glories and crises, the Japanese carmaker has always stayed by the Filipino’s side, bringing functional and exciting mobil

Recent rumblings in the automotive industry talk about Chinese brands changing management hands. And from what we've heard, there will be a few. But why do the principals feel the sudden need to come in lock, stock, and barrel to take over the Filipino-run local distributorships? Haven't they done enough to promote the brand? Did the distributors fall short of sales targets? Or have the distributors failed in the perception game despite the uptick in Chinese-made cars' build, tech and quality in

It's still early in 2023, but automakers are slowly adjusting the prices of their vehicles for the new year. While brands such as Toyota and Honda have already released their new pricing, Mazda Philippines is the latest Japanese brand to join in. A quick check of the local website has revealed that the Japanese automaker has adjusted the pricing of specific models, which includes the Mazda 2, MX-5, CX-3, and the top variant of the recently updated CX-5. Mazda’s pricing updates The Mazda2, in its

What is the most impressive car for you? The ones that are capable to take you on an off-road adventure, or maybe a high-functioning SUV? Lately, I find the 2022 version of the Honda Brio impressive as the model has successfully broken its boundaries as a small car. Sometimes we tend to ignore the beauty and the capabilities of a small car like the Brio. But little that we know, its Japanese automaker is capable of intelligently upgrading it to become more attractive than before. It has been aro

The discontinued B-segment hatchback car model Honda Jazz promises remarkable attributes to the automotive industry before its total goodbye. Since 2004, Honda has been manufacturing the Honda Jazz as a small vehicle fit for small families and individuals. Honda says that discontinuing the model will give room for them to shift its focus and resources to its current and upcoming car models. This doesn’t mean that Honda Jazz wasn’t good enough to be discontinued. In fact, numerous positive feedba