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Walang iwanan! Celebrate six decades of Mitsubishi Philippines at the 60th Anniversary Expo on Aug. 10-13

VJ Bacungan · Aug 5, 2023 09:15 PM

mmpc 60th anniversary expo


Disclosure: This article is part of a paid campaign by Mitsubishi Motors Philippines Corporation.

Mitsubishi is, arguably, as much a part of the fabric of Philippine motoring as the iconic jeepney.

Since 1963, nameplates like Lancer, Galant, Celeste, Cimarron, Pajero and many more have become permanent entries in the Filipino driving vocabulary.

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And through all the country’s glories and crises, the Japanese carmaker has always stayed by the Filipino’s side, bringing functional and exciting mobility to generations.

If you and your loved ones’ lives have been enriched by Mitsubishi’s fine cars (let’s face it, who hasn’t?), then join Mitsubishi Motors Philippines Corporation (MMPC) as it celebrates its 60th anniversary in style!

The MMPC 60th Anniversary Expo will be held on August 10 to 13, 2023 at the World Trade Center in Pasay City.

Admission is free and there is plenty to be excited about, including buying your own brand-new Mitsubishi at the expo with the help of onsite bank partners and dealers!

And if you reserve a unit at the event, you can get up to ₱60,000 additional discount.

Heritage and future in one

mitsubishi lancer box type exterior

The Mitsubishi Lancer "Box-type" remains an icon of its era and of Mitsubishi Motors Philippines Corporation. PHOTO FROM MMPC.

From its humble beginnings as Chrysler Philippines Corporation, which assembled Chrysler, Dodge and Plymouth cars locally, the MMPC we know and love today transformed into the Philippine Automotive Manufacturing Corporation (PAMCOR) in 1987.

In 1996, PAMCOR was renamed Mitsubishi Motors Philippines Corporation, which is now one of the top automotive brands in the country after six decades of dedicated, continuous operations.

mitsubishi pajero exterior

Before the Montero Sport, there was the legendary Mitsubishi Pajero. PHOTO FROM MMPC.

The MMPC 60th Anniversary Expo will turn the World Trade Center into a time machine, as Mitsubishi gives you the chance to relive its vibrant history and experience its exciting future, all in one place!

Iconic models that Filipinos have come to love, like the Lancer and Pajero, will be on display. These vehicles helped to cement Mitsubishi’s reputation for providing reliable and stylish cars that continue to draw praise and garner fans today.

mitsubishi xrt concept exterior

The Mitsubishi XRT Concept previews the recently launched 2024 Mitsubishi Triton pick-up truck. PHOTO BY AUTOFUN THAILAND.

You can also take a good look at Mitsubishi concept cars that you can expect on our roads soon. These include the rugged and tough Mitsubishi XRT Concept, which is a preview of the recently launched, all-new 2024 Mitsubishi Triton pick-up truck.

And then there’s the Mitsubishi XFC Concept – an eye-catching and futuristic five-seater crossover that includes features with the ASEAN market in mind. These include a Wet driving mode, designed to enable safe driving on roads flooded by rain showers.

mitsubishi xfc concept exterior

The Mitsubishi XFC Concept will make an appearance at the MMPC 60th Anniversary Expo. PHOTO FROM MITSUBISHI MOTORS.

The production version of the XFC Concept, which may be called the Mitsubishi X-FORCE, will make its global debut on Aug. 10, 2023 at the Gaikindo Indonesia International Auto Show. Philippine sales are expected to start soon after.

Fun for the whole family

The MMPC 60th Anniversary Expo will also have a wide variety of activities that Mitsubishi lovers, young and old, can enjoy.

Aside from awesome live entertainment, there are cool partnerships with major automotive brands and merchandise up for grabs. Kids can also feel the excitement of MMPC’s anniversary with child-friendly activities.

And, of course, the bevy of Mitsubishi car clubs will be present to show off their awesome rides and share their unbridled loyalty and love for the iconic “Diamond Star” brand.

Supporting Filipino talent

mitsubishi mirage cars program

The majority of parts for the Mitsubishi Mirage G4 are produced in the Philippines. PHOTO BY VJ BACUNGAN (AUTOFUN PHILIPPINES).

The MMPC 60th Anniversary Expo will feature the value-packed Mitsubishi Mirage and Mitsubishi Mirage G4

These two highly fuel-efficient models, which have served Filipino families and businesses well since launching over a decade ago, are produced under the government’s Comprehensive Automotive Resurgence Strategy (CARS) Program.

These two volume-selling machines are proudly made at the MMPC plant in Santa Rosa, Laguna, with the majority of parts manufactured by Filipino firms. 

This shows MMPC’s dedication to local car production, even as other brands have opted to import their full model lineups.

In addition, the company’s participation in the CARS Program demonstrates its enduring commitment to uplifting the Philippine economy and its trust in the quality workmanship of Filipino labor.

Get exclusive deals and services

2023 mitsubishi xpander cross exterior

Check out MMPC's latest models at the expo, including the best-selling Mitsubishi Xpander Cross. PHOTO BY PATRICK MALICSI (AUTOFUN PHILIPPINES).

And finally, the MMPC 60th Anniversary Expo is your chance to test drive the latest Mitsubishi models, all under one roof.

These include the Mirage, Mirage G4, Xpander, Xpander Cross, Strada, and Montero Sport. There’s also the iconic L300, which has not only been a star in Filipino action films, but also among local businesses that have maximized its utility and durability for decades.

And then there’s the Mitsubishi Outlander PHEV, one of the first electric vehicles (EV) to come to the Philippines. 

MMPC is now reaping the benefits of its immense foresight, with EVs like the Outlander PHEV now gaining popularity locally with the help of various incentives like number-coding exemption and zero import duties.

And models like this are helping reduce harmful emissions and lessen our dependence on expensive fossil fuels.

Don't forget that onsite bank partners and dealers can help you bring home a brand-new Mitsubishi! And MMPC will even throw in an additional discount of up to ₱60,000 to visitors who reserve a unit at the expo!

Finally, a large assortment of aftersales parts and services are available to help keep your Mitsubishi in tip-top shape.

What are you most looking forward to at the MMPC 60th Anniversary Expo?

Rate this story now using the five stars below. It will help us provide content that you enjoy!

VJ Bacungan

Senior Writer

An award-winning multimedia journalist, editor, and host for online and TV who has written in-depth stories on road safety and the Philippine elections. Outside of the media, VJ is an accomplished motorsports champion, English teacher, and dancer.

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