Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Hyundai Motor Philippines, Inc. (HMPH) is strengthening its foothold in the country with an ambitious new venture as it officially breaks ground for Hyundai Marilao. The groundbreaking ceremony, held on July 28, began a promising collaboration between Hyundai and the ANC+ Group of Companies (ANC). Executives from both HMPH and ANC gathered to celebrate this significant occasion. Among the attendees were Dongwook Lee, President of HMPH; Cecil Capacete, Managing Director of HMPH; Anthony Cheng, Pr

Hyundai Motor Philippines, Inc. (HMPH), led by its Aftersales Division, hosted the Hyundai Technician Skills Championship (HTSC). It is an event where technicians from the brand's national and global dealerships go head-to-head to compete and test their skills against each other. For this regional round of the competition, Dave Chou, a seven-year veteran from the Chiongbian Group’s Hyundai Las Piñas outlet, emerged as the overall winner. Chou has been a loyal technician for the brand since March

Car buyers all over the world have been waiting longer and longer for their new rides to arrive. Many automotive manufacturers point to long-running supply issues with semiconductors, which are used in various car components like engine computers, infotainment systems and even vehicle safety systems. The Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), the country's largest group of automakers, told AutoFun Philippines that it would consider tying up with the domestic semicon

Although not as heralded as its other stablemates at the 2022 Philippine International Motor Show (PIMS), the fact that the BMW iX occupied significant real estate at the German automaker's booth showed that the electric vehicle era for local BMWs has officially begun. Initially pegged at Php 6.29 million (the price is said to be heading a shade under Php 7 million), the Sports ActivityVehicle (BMW-speak for sport-utes) has a 372-kilometer range on a full charge and comes with a wall box charger

After nineteen years since American international automotive manufacturer, Ford Motor Company first launched Everest, its 2022 version is now out in the market. The Ford Everest also called the Ford Endeavor in India, is a mid-size sport utility vehicle developed by Ford initially destined for the Asia Pacific region. This SUV model is based on the pickup truck Ford Ranger. After Ford popped the curtains to unveil the third generation, Everest, in March 2022, its popularity became fiercer as thi