Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Mitsubishi Philippines is now 60 years old in the local automotive market. The Japanese brand is holding a special event at the World Trade Center in Pasay to celebrate the milestone from August 10 to 13. The event is entirely free for anyone to attend and has special games, prizes, and test drive events in store for those who go. That said, here is what you can catch at the Mitsubishi 60th Anniversary Expo happening until tomorrow, August 13, 2023. All the latest models Mitsubishi Philippines h

Ford Philippines has delivered a solid retail performance for the first half of 2023 thanks to continued demand for its lineup of Next-Generation vehicles. The automaker saw retail sales increase by 55 percent from a year ago to 13,838 units sold, with the Next-Generation Ford Ranger, Ford Territory, and Ford Everest driving overall sales. The Ford Ranger emerged as the brand’s best-selling model in the country, with sales growing by 25 percent year-on-year to 5,436 units sold. Its great sales s

GAC Motors Philippines returns to the Manila International Auto Show (MIAS) on April 13, 2023, where it will launch an all-new crossover to headline its display. The GAC Emkoo five-seater compact sport-utility vehicle (SUV) packs a future-forward design and cutting-edge technologies. While its Philippine specifications have yet to be revealed, we can tell you that it will be a game-changer based on international models. A 1.5-liter turbocharged gasoline engine with power figures similar to the G

Honda Philippines set the bar high when it introduced the Honda Brio as its answer to the small hatchback segment in the country. It was a peppy vehicle that had odd styling for its first generation but got the job done in terms of its power to weight and its handling. It was the benchmark for the segment in terms of performance and features. However, the Brio has a new rival now that the 2023 Toyota Wigo has been revealed as the Toyota Agya, Daihatsu Ayla, and Perodua Axia. We will compare both

Despite starting operations during the toughest period of the COVID-19 pandemic, Isuzu La Union reached a major milestone on Oct. 21, 2022. Isuzu Philippines Corporation (IPC) said in a press statement that the dealership celebrated its first anniversary by holding a mini-truck fest and light commercial vehicle show. Isuzu La Union showcased an array of Isuzu trucks with different body applications in their dealership, as well as the Isuzu mu-X and Isuzu D-MAX. It also introduced its First Year