At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Mazda Philippines officially launched the 2024 Mazda CX-90 mild-hybrid luxury crossover, the brand’s new flagship model, on Sept. 22, 2023. Built on the brand’s large product platform, the three-row CX-90 blends performance and refinement into one premium package. “The first-ever Mazda CX-90 is the pinnacle of Mazda Premium," said Mazda Philippines president and CEO Steven Tan. "It is our most advanced model ever with exceptional levels of sophistication all throughout that can be enjoyed not ju

Disclosure: The Covenant Car Company, Inc., the official importer and distributor of Chevrolet in the Philippines, kindly lent me a 2024 Chevrolet Trax Redline for seven days. It arrived with a full tank of fuel and loaded RFID cards. AutoFun Philippines paid for a carwash. When we watch a movie, we generally view it on its own. We soak in a new storyline, discover more about the characters, and (perhaps subconsciously) absorb the power of the scoring and cinematography. But things get a bit tri

Toyota Motor Company chair Akio Toyoda is perhaps one of the most charismatic automotive executives in recent memory. The 67-year-old scion of company founder Kiichiro Toyoda impressed Filipinos with his immense driving talent during the Toyota GAZOO Racing (GR) Festival on August 2023 at the Quirino Grandstand. A keen racer (using the name "Morizo"), Toyoda was also a development driver for Toyota’s high-performance vehicles like the Toyota GR Yaris. But in a recent video posted on X (formerly

We may not have it in the Philippines yet, but the 2023 Honda WR-V always attracts attention when we write about it. The WR-V is Honda Cars’ smallest crossover and is aimed squarely at the Toyota Raize. It also features better safety equipment and a stronger engine than its Toyota rival. But what’s it like out on the road? Our friends at WapCar Thailand have tested the new WR-V to see if it’s a worthy adversary to the Raize. Fun to drive The Honda WR-V makes for a great city car because of its s

After nineteen years since American international automotive manufacturer, Ford Motor Company first launched Everest, its 2022 version is now out in the market. The Ford Everest also called the Ford Endeavor in India, is a mid-size sport utility vehicle developed by Ford initially destined for the Asia Pacific region. This SUV model is based on the pickup truck Ford Ranger. After Ford popped the curtains to unveil the third generation, Everest, in March 2022, its popularity became fiercer as thi