Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

When print, radio, and television were the only sources of information, this was how a person, a brand, or even a whole country was brought down. The relentless negative narratives pushed by agenda-driven personalities would ensure that all mass media was fed with the storylines crafted to shape public opinion for or against a target. In today’s age of social media, the same is true but on a magnified scale. News and information travel faster. More opinions are heard by a larger audience than ev

The Mitsubishi Montero Sport is one of the most popular SUVs in the local market, and it’s not surprising that multiple car clubs bear its name. We had the privilege of joining one of the said clubs in an important gathering last August 27, 2023. The Montero Sport Pilipinas (MSP) celebrated its 4th anniversary last August 27. Mitsubishi Global City in Taguig very kindly opened its doors on a Sunday so the establishment could serve as the venue. Before the festivities started, we had a chance to

The 2024 Chevrolet Trax has officially launched in the Philippine market, bringing new looks, larger dimensions, a new 137PS, 220Nm 1.2-liter turbo engine, and more features. However, the crossover SUV has also significantly increased in pricing as it now starts at ₱1,793,888 for the entry-level model, with the top-spec variant priced at ₱1.948,888. With that in mind, we have created a list of more affordable alternatives to the Trax. For the list, we will focus on the pricing, but we will still

Recent rumblings in the automotive industry talk about Chinese brands changing management hands. And from what we've heard, there will be a few. But why do the principals feel the sudden need to come in lock, stock, and barrel to take over the Filipino-run local distributorships? Haven't they done enough to promote the brand? Did the distributors fall short of sales targets? Or have the distributors failed in the perception game despite the uptick in Chinese-made cars' build, tech and quality in

They say that if you don't look back at your car after you've parked it, then you've bought the wrong car. It sounds rather simplistic, but we must admit that there is quite a bit of truth. Here are some head turners on display at the 8th Philippine International Motor Show that would make anyone's garage a wonderful, happy place. Toyota GR 86 Branded with the Gazoo Racing badge that celebrates Toyota's racing spirit, the GR 86 comes in with better steering feedback and sharper handling. It is a