Mitsubishi Philippines is now 60 years old in the local automotive market. The Japanese brand is holding a special event at the World Trade Center in Pasay to celebrate the milestone from August 10 to 13. The event is entirely free for anyone to attend and has special games, prizes, and test drive events in store for those who go. That said, here is what you can catch at the Mitsubishi 60th Anniversary Expo happening until tomorrow, August 13, 2023. All the latest models Mitsubishi Philippines h

The Mitsubishi Motors Philippines Corporation (MMPC) 60th Anniversary Expo provided more information regarding the 2024 Mitsubishi Triton. While the event was meant to serve as a grand celebration of the brand’s extensive history in the country, it was also used as a launching pad to reveal more about its next-generation pick-up truck. MMPC president Takeshi Hara said in a press conference that the Japanese automaker has plans to launch the all-new Triton on January 2024. MMPC also said the Mits

The All-new 2024 Mitsubishi Triton has been unveiled in Thailand, revealing a complete pickup truck inside and out with new features and more power under the hood. Something interesting to note is that Thailand is the first country to sell the new pickup truck, with other markets to follow soon. The reveal of the new Triton comes after months of speculation and teasers, especially with the Mitsubishi XRT Concept car, which was the basis for the styling of the all-new pickup. The new pickup truck

If you thought that Toyota's Innovative International Multi-purpose Vehicle (IMV) ladder frame platform was dead with the introduction of the unibody 2023 Toyota Innova last month, think again. To celebrate the 60th anniversary of Toyota operations in Thailand, which is now known as the "Pickup Capital of the World," Toyota unveiled a prototype of a multipurpose pickup truck under the name “IMV-0 Concept" and an electrified rendition of its Hilux range, the Hilux Revo BEV Concept. IMV-O Concept

Ford Philippines recently celebrated its 25th anniversary this 2022, and it’s letting its customers share in the festivities. In a November 2022 press statement, the carmaker announced that it will raffle off 25 prizes to people who buy a brand-new Ford Everest, Ranger, Territory, or Mustang from November 17 to December 31, 2022. Ford Philippines said customers who buy a qualified Ford vehicle during the promo period will earn one raffle entry. This doesn’t include the Ranger Wildtrak 4x2 and 4x

Ford Philippines saved the best for last, just in time for its silver anniversary celebration on November 2022. The company said in a press statement that it is holding the final leg of its Ford Island Conquest (FIC) test drive on Nov. 18-20, 2022. It will be conducted at Bonifacio High Street, in Bonifacio Global City, Taguig City. As with previous legs, the FIC will feature a dynamic display and an on-road test drive, along with the chance to experience the off-road capabilities of the next-ge