Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Mitsubishi Motors Philippines Corporation (MMPC) has made it easier for hardworking Filipino seafarers to get their hands on a brand-new car with its latest business alliance. The Japanese automaker has partnered with MarCoPay Inc., where both parties will match their services to strongly encourage loan approvals and vehicle purchases for Filipino seafarers to improve their living standards. Aside from this, both brands will collaborate to create more exclusive promotions and services that can o

They’re considered the modern-day family car as they offer ample seating and can handle rough terrain. Of course, I’m referring to none other than the sport-utility vehicle (SUV). Its huge popularity and demand are down to things Filipino families love - it seats seven, offers strong engine power, runs on diesel, and has a high ground clearance. In our local SUV segment, the Toyota Fortuner and the Mitsubishi Montero Sport are staunch and long-running rivals. Let's take a close look at these two

Toyota Motor Philippines has increased the price of the Toyota Corolla Cross, and Toyota Hilux for 2023. This marks the second time Toyota has increased the pricing of the Hilux since their recent spec upgrade in August 2022. Why the price increase? The Toyota Hilux now gets local data communication modules (LDCM) connected to the car’s electronic control unit that lets the vehicle send data like fuel level, warnings, and kilometer readings to the brand’s local and regional servers. All variants

Ford Philippines saved the best for last, just in time for its silver anniversary celebration on November 2022. The company said in a press statement that it is holding the final leg of its Ford Island Conquest (FIC) test drive on Nov. 18-20, 2022. It will be conducted at Bonifacio High Street, in Bonifacio Global City, Taguig City. As with previous legs, the FIC will feature a dynamic display and an on-road test drive, along with the chance to experience the off-road capabilities of the next-ge

Can the Jaguar I-PACE, the iconic British sports car brand's first and only battery electric vehicle, go up to Tagaytay and back to Manila with a full charge? This was the challenge posed to us by Coventry Motors Corporation president Chris Ward. Full disclosure: Jaguar Philippines invited AutoFun.ph to a day trip to Tagaytay to have a taste of the I-PACE along with an early brunch at Dear Joe's coffee shop inside Crosswinds. This is my first time driving the Jaguar I-PACE, and my observations a