Hyundai Motor Company and Sony Pictures joined forces this summer for “Spider-Man: Across the Spider-Verse.” It is the sequel to the Academy Award-winning 2018 animated film, “Spider-Man: Into the Spider-Verse." The animated movie features the automaker’s Prophecy concept EV model and its future mobility vision. An aligned global marketing campaign spotlights Hyundai’s acclaimed IONIQ all-electric vehicles. The collaboration between Hyundai and Sony stems from a global promotional partnership th

Chinese carmaker Great Wall Motor (GWM) is building its presence in the Philippines with its electrified lineup. But in other parts of the world, the brand also sells Tanks – no, not the ones used on the battlefield. GWM’s Tank brand specializes in luxury sport-utility vehicles (SUVs), with the Tank 300 making its global debut on July 2020. This was followed by the seven-seater Tank 500, unveiled globally on August 2021 and appeared on March 2023 at the Bangkok International Motor Show. Unlike m

If you haven’t gotten a holiday gift for yourself or your family, Honda Cars Philippines Inc. (HCPI) may have some ideas for you. The company announced in a December 2022 press statement that it is offering special promos from December 1 to 31, 2022. These include a super-low, all-in downpayment of just ₱10,000 for the Honda City S CVT. There’s also a special financing scheme for the City, which includes two months of free payments for customers who put down a 20-percent downpayment with a 60-mo

With no word yet as to when, or if, it will be available in the Philippines, the Mazda CX-60 has already received an award in its homeland. Because of its Driving Position Support and Driver Emergency Response technologies, the rear-wheel drive Mazda CX-60 has been selected for the "2022-2023 Japan Automotive Hall of Fame Car Technology of the Year" award. Driver monitoring to the next level The Mazda CX-60 was launched early this year as a larger, more powerful, and more premium crossover to co

One of the perks of being a carmaker in South Korea is that you can collaborate with some of the hottest K-pop groups in the world. Hyundai Motor Company did just that by tying up with boy band BTS for a remake of the group's hit song "Yet to Come (The Most Beautiful Moment)" for the "Goal of the Century" World Cup campaign song. The new music video was released on the Hyundai Motor Company YouTube channel on Sept. 23, 2022 and can be streamed through Spotify and Apple Music. Aside from revised

The first time the Nissan Grand Livina entered the Philippine market in 2008, it was a three-row hatchback based on the Nissan Tiida platform. It was ahead of its time in many ways, as it offered car-like handling and seating for seven. Typical of what crossovers provide today. As head of the marketing team of Nissan Motor Philippines, Inc (NMPI) at that time, I was tasked to find ways to slot such a strange vehicle concept into the MPV-crazy consciousness of Filipino car buyers. The 2008 Nissan