Kia is on fire when it comes to its collecting accolades as the brand’s American division has set a record for the highest number of awards ever earned in a single year by a brand in the J.D. Power 2023 Automotive Performance, Execution, and Layout (APEAL) study. 

The South Korean automaker had seven models ranked number one in their segments - the most awarded to a single manufacturer in the APEAL study’s 28-year history.

The accolades don’t stop there, as these awards come on the heels of Kia taking home the highest number of awards in the J.D. Power 2023 Initial Quality Study (IQS), announced last month.

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Back-to-back wins

For the second consecutive year, three models again took top honors in their respective segments. It proves that Kia knows what it's doing in the market and can meet the needs and wants of its customers. The top three models are as follows:

• Kia EV6 (Most Appealing Compact SUV)
• Kia Carnival (Most Appealing Minivan)
• Kia K5 (Most Appealing Midsize Car)

Topping their segments

Four other models from the automaker have also topped their respective segment rankings in the study. These other models are the following: 

• Kia Telluride (Most Appealing Upper Midsize SUV)
• Kia Forte (Most Appealing Compact Car)
• Rio (Most Appealing Small Car) 
• Kia Stinger (Most Appealing Midsize Premium Car)

All seven vehicles were recognized as the most appealing for driver experience and ranked number one for driver satisfaction in the 2023 J.D. Power APEAL Study.

“As the most awarded brand by J.D. Power across both the 2023 J.D. Power APEAL and IQS Studies, Kia has demonstrated our leadership position in not only the automotive industry but also within the electrification sector,” said Steven Center, COO, and EVP, Kia America.

“Our world-class vehicles deliver the quality, reliability, and technology that consumers are looking for, and the J.D. Power 2023 U.S. APEAL Study shows our continuous drive to offer the right mix of features and attributes across multiple model lines.” he continued.

The 2023 U.S. APEAL Study is based on responses from 84,555 owners of new 2023 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2023, based on cars registered from November 2022 through February 2023.

Do you think these Kia cars are as appealing as the study results show?

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