We've seen this before. A car brand showing photos of their soon-to-be-launched model either being off-loaded from a container ship or lined up neatly at the port area stockyard. Like other manufacturers, Honda Cars Philippines, Inc. has employed the same marketing tactic over the years to drum-up excitement for its upcoming releases. What makes the 2023 Honda BR-V port-arrival photo interesting though is that it comes at a time when Honda Philippines, and indeed the whole automotive industry, is struggling with supply allocation.
What does the photo say?
In the photo provided by HCPI, we can more or less estimate the number of units that are on hand. Ten rows of eight cars each, perhaps? Plus a single perpendicular formation behind the rows. Around 80-90 all-new Honda BR-Vs on this picture alone. Strangely enough, the photo only shows the white-colored units. We would assume that there are other colors in the initial batch to cater to the pre-bookings made since the Philippine International Motor Show.
This photo suggests that Honda has managed to secure a sizeable allocation for the 2023 Honda BR-V in time for its launch on November 21. And because there's nothing worse for a manufacturer than to publicly unveil an all-new unit and say that it doesn't know when it will become available, HCPI has opted to delay the launch two months after the 2023 Honda BR-V was shown at PIMS in order to build up its inventory.