At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Fledgling Chinese car brand JETOUR is growing its local dealer network at a rapid pace. The company announced in an August 2023 press statement that it has finalized and established its 16 dealerships for this year. “From the beginning, JETOUR Auto Philippines has envisioned making access to its model lineup and services as easy and hassle-free as possible,” said JETOUR Auto Philippines managing director Miguelito Jose. “Guided by our management team’s decades of experience in dealership operati

The first leg of the Ford Island Conquest (FIC) series of test-drive events has entered its sixth year in the Philippines and is happening this week! The company said in a May 2023 press statement that the event will be on May 19 to 21, 2023 at the ARCA South Interactive Park in Taguig City. Admission is free. The test drive proper is open until 6:00 pm. Customers should have a valid Philippine driver’s license, wear proper footwear and wear a face mask. Over ₱2M in total cash savings and freebi

The 2024 Honda CR-V is set to make its debut in Thailand on March 20, 2023. The new version of the seven-seater crossover brings revised styling, a new set of engines, and a new slew of features. Aside from this, the 2024 Honda CR-V will reportedly be available with a 2.0-liter hybrid drivetrain. As Honda Philippines sources its vehicles from Thailand, we could see the 2024 Honda CR-V hit our shores reasonably quickly. It does raise the question, will the 2024 Honda CR-V be the brand’s first new

At some point or another, during your elementary and high school days, there was one student who always got a big chunk of the achievement awards. In a similar vein (albeit in the Philippine auto industry setting), that student is Toyota Motor Philippines. According to information gleaned from the Chamber of Automotive Manufacturers of the Philippines (CAMPI), which is the largest automotive group in the country, Toyota once again dominated in 2022 by having eight of the top 10 models and nine o

There are a lot of stories about Chevrolet's Camaro over the years and several decades. It has been known widely all over the globe as it was featured in numerous movies and products. It even was featured as one of Hot Wheel's model toys for many years. For it to receive such recognition and popularity, there's something in it that makes it special among its rivals in the category. Aside from the fact that its American automobile manufacturer Chevrolet has made its job well done in making the Ca