Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Sunday morning – chill out at home, do some errands and prepare for our Monday shoot. Well, that was supposed to be the plan. Instead, I’m facing a red velvet cupcake, feeling the fresh daytime breeze brush against my face. The petite pastry is one of the best-sellers at Naro, which is located on the Binmaley Baywalk in Pangasinan. Its rich buttercream complements the crumbly, auburn dough. “In Pangasinense, naro ta ka means ‘I love you,’” said my dear friend and Pangasinan native Zeb Jimenez. T

Remember the saying, “So close that you can almost taste it”? That seems to be the case with Isuzu Philippines Corporation (IPC), which is aiming to have at least 50 dealerships nationwide by the end of 2023. The Japanese carmaker announced in a June 2023 press statement that construction of its 49th dealer, Isuzu Valenzuela, has kicked off. “As part of our ‘Road to 50’ program we continue to expand our reach to more cities in the provinces and now in the Metro,” said IPC president Tetsuya Fujit

Chery Philippines, under the distribution of United Asia Automotive Group Inc. (UAAGI), has added a new variant to the 2023 Chery Tiggo 8 Pro PHEV. The new e+ model is the new flagship of the 7-seater crossover line. While the new variant looks similar to the PHEV model, what has changed is its feature list, specifically when it comes to safety. The new 2023 Chery Tiggo 8 (Specs | News) Pro PHEV e+ carries over the technology and advancements of the PHEV model with the addition of: Intelligent V

Something important to many families now is stretching every peso, and that includes fuel expenses. If you’re a family of seven, and you need a new hauler, then instead of big heavy SUVs, the MPV is a viable option. Here are some of the most fuel-efficient ones on the market today. Haima 7X - 9.8 km/L City, 16.4 km/L Highway The Haima 7X starts off our list as the fifth most fuel-efficient MPV on the market, coming in at 9.8 km/L in the city, and 16.4 km/L on the highway, which sets quite a high

The Ford Explorer is a popular vehicle that helped popularize the term ‘SUV’ and made it into a common acronym in today’s society. The 2022 Explorer is available in eight variants in the US. However, just the 2.3-L EcoBoost Limited variant is available in the Philippines. The 2022 Ford Explorer carries a 2.3-Liter 4-cylinder turbocharged engine powered by gasoline fuel in a 10-speed automatic transmission. It produces an impressive 300 hp and 420 Nm torque at 3,500 rpm. With that powertrain spec