It’s easy to get carried away by the hype of an all-new vehicle launch. And that’s what car brands want you to feel after seeing their latest offering roll onto the stage. Let’s take the all-new Mitsubishi XForce, for example. Sure, it looks appealing, has a handsome design, and even a well-endowed feature set. But what if we said Mitsubishi ensured its latest offering had some other tricks up its sleeve for good measure? At a Mitsubishi product conference Autofun Philippines attended on the sec

Local automakers got a big shot in the arm after the Philippine government extended the timeframe of its ₱27-billion program to boost domestic car manufacturing. The Private Sector Advisory Council (PSAC) announced in a May 2023 press statement that President Ferdinand Marcos Jr. has approved a five-year extension to the Comprehensive Automotive Resurgence Strategy (CARS) Program. PSAC is composed of business leaders and experts across six main sectoral groups: Agriculture, Digital Infrastructur

Get the chance to check out the latest Geely models while you’re shopping in Pasig City. Sojitz G Auto Philippines Corporation (SGAP), the official importer and distributor of Geely in the Philippines, said in a February 2023 press statement that it opened an in-mall dealership at Ayala Malls the 30th. This is the second in-mall showroom that the Chinese car brand has set up, following the opening of the SM Taytay branch in Rizal in 2022. The company said the Ayala Malls dealer will be managed b

The Presidential Communications Office has just posted an update on President Ferdinand Marcos Jr.'s working visit to Japan. According to a post on its Facebook page, the PCO claims that PBBM is pleased with Toyota Motors Corporation's plan to bring back the Tamaraw to the Philippine market. "Ikinalugod ni Pangulong Ferdinand R. Marcos Jr. ang plano ng Toyota Motors Corporation na muling ibalik ang Tamaraw model sa merkado ng bansa. Ibinahagi din ng Pangulo na ang Tamaraw ay isa sa pinakakilalan

From panoramic moonroofs to spy shots – the hype ahead of the November 2022 launch of the all-new Toyota Innova is really building up. This time, it’s a leaked publicity photo that our friends from sister publication WapCar was able to report on. The photo comes from a Nov. 17, 2022 Instagram post that bares the all-new Innova (also known as the “Innova Hycross” or “Innova Zenix”). This photo includes the design details of the uncamouflaged Innova spy shots that we reported on last Nov. 10, 2022

The first time the Nissan Grand Livina entered the Philippine market in 2008, it was a three-row hatchback based on the Nissan Tiida platform. It was ahead of its time in many ways, as it offered car-like handling and seating for seven. Typical of what crossovers provide today. As head of the marketing team of Nissan Motor Philippines, Inc (NMPI) at that time, I was tasked to find ways to slot such a strange vehicle concept into the MPV-crazy consciousness of Filipino car buyers. The 2008 Nissan