Disclosure: This article is part of a paid campaign by Mitsubishi Motors Philippines Corporation. Mitsubishi is, arguably, as much a part of the fabric of Philippine motoring as the iconic jeepney. Since 1963, nameplates like Lancer, Galant, Celeste, Cimarron, Pajero and many more have become permanent entries in the Filipino driving vocabulary. And through all the country’s glories and crises, the Japanese carmaker has always stayed by the Filipino’s side, bringing functional and exciting mobil

When choosing a vehicle meant for government rescue operations, it’s essential to pick a model that’s supremely dependable even in the worst situations. That’s why the 2nd District of Oriental Mindoro selected the Isuzu TRAVIZ Rescue Vehicle as part of the province’s ongoing campaign to modernize and strengthen its rescue efforts among its 136 barangays. Isuzu Philippines Corporation (IPC) announced in a July 2023 press statement that it has turned over 16 TRAVIZ Rescue Vehicle units to Oriental

The Northern Mindanao dealer of Isuzu Philippines Corporation (IPC) celebrated its seven years of operation with a three-day truck expo. The company said in a press statement that the North-Min Auto Dealership, Inc. (NMADI) kicked off its anniversary celebration at its Isuzu Cagayan de Oro City showroom on Sept. 22, 2022. NMADI's branches in Butuan, Dipolog, and Pagadian also held mini-expos in their showrooms. IPC's light-duty and heavy-duty trucks, along with the Isuzu Traviz light commercial

Mitsubishi's obsession with retaining the L300 brand every year is akin to Filipinos' obsession with Voltes V. It's long-standing, occasionally feel-good, sometimes head-scratching, and full of nostalgia. Most local folks feel the same about the Japanese diamond star nameplate. However, the spartan sturdiness of the all-purpose hauler made it a hit (especially in the provinces), so why mess around with a swinging act? The L300 platform can be configured depending on business needs. A ladder fram

Much more impeccably stylish than your average-looking bear, er, workhorse, the Isuzu Traviz has more than good looks to offer but on a previous article which pitted the brawnier Traviz against the much compact but top-caliber hauler, Mitsubishi L-300, performance results were somewhat troubling for the former as it was being hailed as a light-duty truck destined for small and medium-sized enterprises (SME’s) much like the latter, hence, the unlikely but amiable rivalry between these two indefat

Year in and year out, day in and day out, the Mitsubishi L-300 can be relied upon to deliver on its uncompromising standard of reliability. The one word that best describes this unassuming workhorse. Bragging rights aside, the knowledge about the said car’s reliability especially in logistic-delivery operations has been greatly acknowledged throughout the years by the striving hordes of Filipino businessmen who were keen on trying to make a decent living out of this reliably-multi-purpose utilit