Local automakers got a big shot in the arm after the Philippine government extended the timeframe of its ₱27-billion program to boost domestic car manufacturing. The Private Sector Advisory Council (PSAC) announced in a May 2023 press statement that President Ferdinand Marcos Jr. has approved a five-year extension to the Comprehensive Automotive Resurgence Strategy (CARS) Program. PSAC is composed of business leaders and experts across six main sectoral groups: Agriculture, Digital Infrastructur

The sweltering heat, the almost-blinding sunlight – it really must be the summer season. While most would run off to the beach or to a nice resort with a swimming pool, some people just want to steer clear of the swimwear and listen to great music live. That’s why Isuzu Philippines Corporation (IPC) is hosting a three-day event that includes renowned OPM acts and the chance to get behind the wheel of the updated Isuzu mu-X and the Isuzu D-MAX. IPC announced in a press statement that it is holdin

As the average Filipino family grows, the need for a car that can fit them all grows as well. In the past, the minimum requirement was five - dad, mom, two kids, and maybe a grandparent or the househelp. Today, the average Filipino buyer needs to consider at least six seats when buying a vehicle - dad, mom, at least two kids, the nanny, and possibly both grandparents. Not only that but because of the modern family's versatility in income - possibly from both a steady job and a family business -

Built around the concept of sustainability and responsible partnership, the Isuzu Philippines booth at the 8th Philippine International Motor Show (PIMS) showcases the benefits of Isuzu products and services and its significance to society. Having earned the title of "Number 1 Truck Brand in the Philippines" for twenty-two (22) consecutive years, it wishes to do more aside from being known for manufacturing durable and reliable vehicles. The best-selling Isuzu vehicle line-up starts off with the

The first time the Nissan Grand Livina entered the Philippine market in 2008, it was a three-row hatchback based on the Nissan Tiida platform. It was ahead of its time in many ways, as it offered car-like handling and seating for seven. Typical of what crossovers provide today. As head of the marketing team of Nissan Motor Philippines, Inc (NMPI) at that time, I was tasked to find ways to slot such a strange vehicle concept into the MPV-crazy consciousness of Filipino car buyers. The 2008 Nissan

The Toyota Fortuner is essentially a 7-seater SUV version of the Toyota Hilux. It’s mechanically identical as the Hilux, sharing the same ladder frame chassis as well as the 2.4-litre intercooled VNT turbo diesel and 6-speed automatic transmission. Of course, the Fortuner also has a 2.7-litre naturally aspirated petrol-powered variant, but it’s a rather weak engine and that’s not the one that you want. Like the Hilux, the Toyota Fortuner also comes with A-TRC. Short for Active Traction Control,