Remember the saying, “So close that you can almost taste it”? That seems to be the case with Isuzu Philippines Corporation (IPC), which is aiming to have at least 50 dealerships nationwide by the end of 2023. The Japanese carmaker announced in a June 2023 press statement that construction of its 49th dealer, Isuzu Valenzuela, has kicked off. “As part of our ‘Road to 50’ program we continue to expand our reach to more cities in the provinces and now in the Metro,” said IPC president Tetsuya Fujit

Everyone knows by now that the all-new Ford Ranger Raptor will be launched in the Philippines on May 18, 2023. And everyone also knows by now that the ultimate version of Ford’s pick-up truck is expected to arrive on our shores with a biturbo diesel engine, although there is still hope that the mighty twin-turbo 3.0-liter V6 gasoline variant could still be part of the lineup. But what everyone might not know is that you can try out the all-new Ranger Raptor the day after its launch, with Ford Ph

Reliability, durability, and longevity have long defined the Toyota Hilux pick-up truck. Whether you own a farm and need a super-tough hauler or a city slicker who wants to take on inhospitable urban streets without fear, the Hilux can handle whatever you throw at it. But Toyota’s tough truck had one potentially deadly flaw until five years ago – it could tip over when avoiding obstacles at speed. Avoiding the moose The test that had long flummoxed Toyota’s best-selling pick-up is the “moose tes

Photos courtesy of Mitsubishi Motors Philippines Corporation For a time in the early 2000s up until the mid-2010s, the Mitsubishi Strada was considered a pure urbanite pickup. A seemingly short bed aft of the cabin, a torquey engine, and a sturdy build made the beast of burden more fit as an urban hauler or occasional minimal cargo out-of-town traveler. The 2022 Mitsubishi Strada has now gone back to its carry-all origins. The unit currently has a bed that can handle a bevy of agriculture, a mai

Mazda always amazes me with their stunning exterior designs as I have also never seen a model of theirs that isn’t good-looking. I have asked myself before, “Is Mazda a luxury car?” as the brand was already registered as a pretty model in my head. Its car models are always sophisticated and elegant-looking as if they were for executives and celebrities. When I saw the BT-50 pickup truck, it was as good-looking as its other sibling sedan models. I wondered if it can perform beastly like its compe

A paragon of durability and uncompromising performance, the Toyota Hilux is the only pickup truck offered by Toyota in the country that had savored phenomenal sales every successive year. Proof of fact just last year (2021), according to one reputable US-based motoring review, Toyota has shifted a jaw-dropping 47,480 Hilux units in Europe alone. Enough horsepower that would cause quite a stir in the foreign car market scene. Meanwhile, Toyota Motors Philippines (TMP) has made progressive updates