LAMBORGHINI URUS – OverviewThe Lamborghini Urus is only the third production/showroom model offered by the famous supercar automaker today, after the Huracan and Aventador. Thanks to its performance, practicality and price point, the Lamborghini has been a huge success for the company as well as dealers around the world.
Total sales of the Urus model in 2019 and 2020 accounted for more than 50% of the brand’s sales, hitting record-high levels, with 2019 their best ever with a total of 8,205 units. For now, the Lamborghini Urus is only offered in one variant; no S, no Superleggera or Trofeo variants.
In this segment of ultra-luxurious vehicles, final prices are never fixed as there is a high degree of personalisation involved, as well as the place of registration (duty-free zones such as Langkawi). As such, the price is on application or P.O.A. Nonetheless, the basic starting price of the Lamborghini Urus is RM900,000 before duties, taxes and optional equipment.
Other super SUVs competing with the Lamborghini Urus is the neighbour based 20 km to the west in Modena, Bologna- the Maserati Levante Trofeo. Two legendary British marques also want a piece of the super SUV segment, with the Aston Martin DBX finally going on sale last year and the Bentley Bentayga. We would also consider the Mercedes-AMG G63 as a competitor too, albeit a little cheaper at RM1,447,000 with taxes and duties, as the G-Class has both the performance and pedigree of a super SUV.