MIAS 2023: Idemitsu Lubricants Philippines launches new series of engine oils
Joey Deriquito · Apr 18, 2023 04:29 PM
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Idemitsu Lubricants Philippines president Ryohei Itamoto (left) and Idemitsu Kosan global marketing director Toshihiro Sato during the launch of Idemitsu nano-tailored oils at the 2023 Manila International Auto Show. PHOTO BY IDEMITSU PHILIPPINES.
Idemitsu Lubricants Philippines, Inc. has launched a new series of engine oils for automobiles and motorcycles.
The Idemitsu Four-wheelers’ Gasoline (IFG), Idemitsu Four-wheelers’ Dual (IFD) and Idemitsu Riders’ Gasoline (IRG) were launched at the 2023 Manila International Auto Show in Pasay City.
Idemitsu Philippines entered the local market in 2018 as a lubricant sales and marketing company that offers best-in-class products and unique formulations to major Japanese manufacturers in the country.
The Japanese oil company said in a press statement that its new IFG and IFD oil series was formulated for enthusiasts who are particular about their engine oil.
Meanwhile, its IRG series offers motorcycle rides a race-bred formula that can maintain high-performance protection at high temperatures, which will help maintain your engine’s output.
“We feel pride and honor in launching these refined series of oils for our discerning customers today," said Idemitsu Lubricants Philippines, Inc. president Ryohei Itamoto.
"We are committed to providing the best engine oil for cars and motorcycles for a high-performance driving experience," he added. "A lot of testing has been done from the perspective that engines are the heart of vehicles and engine oil is the lifeblood that protects and brings out their full, lively potential."
Comprehensive lineup
The Idemitsu IFG and IFD series engine oils will be available in three categories:
Flagship Product (IFG7/IFD7 Series)
High Premium Product (IFG5 Series)
Premium Product (IFG3/IFD3 Series)
IDEMITSU IRG series engine oil will also be available in three categories:
Flagship Product (IRG7 Series)
High Premium Product (IRG5 Series)
Premium Product (IRG3 Series)
The new Idemitsu IFG, IFD and IRG series of engine oils are now available in all Unioil stations nationwide. You may also visit Idemitsu Philippines Official Shopee Store.
Which of these new lubricants would you use for your ride?
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A car enthusiast at heart, nothing excites Joey more than an open road and a full tank of gas. Ready with the latest information about cars, he constantly studies and researches the latest happenings in the motoring world while caring for a car that's an extension of himself.
