Honda Philippines Inc. (HPI) continues to strengthen its reach throughout the country with the inauguration of its newest flagship store in Cauayan, Isabela.

Opened on March 1, 2023, the latest addition to the growing number of Honda-dedicated motorcycle dealerships nationwide is operated by one of HPI’s long-time partners, Elite Motorbike Sales Corporation.

The Honda Cauayan dealer is Elite Motorbike Sales Corporation’s 60th 3S shop and its third flagship store under the brand.

Located at Tagaran 3305 in Cauayan, Isabela, the newest Honda motorcycle outlet, which sits on a 675-square-meter lot, has a display area that houses Honda’s exciting two-wheel roster.

These include commuter rides, off-road motorcycles (CRF series) and big-bike offerings.

Spearheading the Honda Cauayan Flagship store inauguration rites were HPI president Susumu Mitsuishi, Royce Group chairman Antonio Chua Jr. and Elite Motorbike Sales Corporation president Maria Rosita Gallo.

Also gracing the ceremony was Cauayan, Isabela Mayor Caesar Dy.

“Through the developing economy of the City, HPI has seen an opportunity to establish the first-ever Flagship shop in the region, which will further stir Honda’s motorcycle market demand for Cagayan Valley residents,” said Mitsuishi.

HPI Vice President for MC Sales and Supply Chain Management Jomel Jerezo noted that apart from catering to commuters and big bike users, the shop will also cater to off-road enthusiasts in the northern part of the country as part of its thrust to become the leading brand in the field of motorsports.

Customers are invited to visit the showroom from Mondays to Sundays, from 8:30 a.m. to 6:00 p.m. or they could check out the store’s official Facebook page Emsc Cauayan (Honda Flagship Store).

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