Hardcore Brothers brings legendary BSA motorcycles to the Philippines, ends Royal Enfield distributorship
Gilbert Chao · Sep 17, 2023 10:38 PM
For 12 years, Hardcore Brothers Custom Motorcycles, Inc. slowly shattered the market domination in the local classic bikes segment by Japanese and American brands through the distribution of Royal Enfield.
Hardcore Brothers will once again embark on a new challenge as it receives exclusive distributorship for BSA motorcycles in the Philippines.
“We are excited with the prospect of creating a new movement and a solid riding community with BSA, together with our partners from Classic Legends Pvt. Ltd.," said Hardcore Brothers president and CEO Jimmy Barinaga.
"As the first territory to break the brand in the Asia Pacific region and outside Europe, we will show Filipino riders a different kind of experience as we continue on having a good wind, safe ride and an endless road of gold,” he added.
With this new venture, Hardcore Brothers ends its exclusive nationwide distributorship of Royal Enfield on September 2023.
BSA is a British motorcycle brand that was once the world’s largest motorcycle producer, with one in every four motorcycles sold worldwide at one point carrying the BSA badge.
It made up 80 percent of the British motorcycle industry's exports in the late 1960s. The company also enjoyed phenomenal success on the race track, with notable victories at Daytona and Santa Catalina.
BSA was acquired in 2016 by Classic Legends PVT Limited, which is partly owned by the Mahindra group. This will be the brand’s first foray in the Asia Pacific region.
Are you excited to finally get your hands on a BSA?
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