Royal Enfield recently officially opened its new exclusive store in Lipa City, Batangas.

Managed by New Nemar, the store will is located at Pilahan St., Barangay Sabang, Lipa City, Batangas, and will further help in enhancing accessibility for customers south of Metro Manila.

The Royal Enfield - Lipa store, with access to great beaches and potentially off-road tracks, will be a great avenue for riders into the rider's way of life.

Known as the “Little Rome” of the Philippines, Lipa offers a diverse population and eclectic mix of people that also share a common love for all things historic. In the Philippines, this will be the seventh exclusive store to be added to the brand's network of locations in Quezon City, Bacoor, Pasig, Davao, Cebu, and Dumaguete.

“It has been our constant endeavor to build greater accessibility for discerning customers and widen our footprint in the Asia Pacific region," shares Anuj Dua, Head of Business for Asia Pacific, Royal Enfield.

"We have witnessed significant demand across key markets in the Asia Pacific region; Philippines is a perfect example of this. Being one of the fastest-growing two-wheeler markets in the world, the country has shown tremendous potential for growth and is poised to become a huge market for the middle-weight motorcycle segment. Motorcycling aspirants here are quickly catching up on the trend of leisure motorcycling. With an intent to significantly expand our reach and build a robust network, we are happy to announce the launch of a new store in Lipa City," adds Dua.   

Furthermore, the Royal Enfield executive remains bullish on the prospects of the brand in the country. "The new motorcycle line-up of motorcycles by Royal Enfield is perfectly suitable for a market such as the Philippines, which has a huge upgrader and commuter population. We are confident that we will soon see the next phase of growth in the Philippines, and we have plans to further increase our accessibility in the region,” says Dua. 

Royal Enfield operates in the Philippines through its official distributor, Hardcore Brothers Custom Motorcycles Inc.

“This partnership with New Nemar is a milestone as it opens bigger opportunities for the brand and making Royal Enfield accessibility for new and old clients a welcome development. The dealer team is well trained by us, and their aggressive stance in the market compliments our style of prioritizing the big community we have established,” said Jimmy D.L. Barinaga, President and CEO of Hardcore Brothers.

Hardcore Brothers Custom Motorcycles Inc. has been one of the pioneers in the custom motorcycle domain and has been associated with Royal Enfield for the past eleven years.