New brand alert! Monarch Motorcycle showcases 3 new models at the 15th IR Bikefest
Gilbert Chao · Mar 28, 2023 11:30 AM
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Making its debut at the 15th Inside Racing Bikefest at the World Trade Center last weekend, Monarch Motorcycle is the latest local brand under New Moto Marketing Corporation. During the event, Monarch showcased its three pioneering models: Tempest, Spectre, and Axis.
For the old soul
Each Monarch bike model is intended to cater to a particular riding lifestyle. The Monarch Tempest has a classic café racer design and a 250cc single-cylinder engine to match the character. Mated to a 6-speed manual transmission, it produces 15 kW and 19 Nm.
Pocket rocket
The Monarch Spectre, with its 175cc water-cooled engine, will give any rider a spirited ride. Producing 12.5 kW and 15.5 Nm, it can reach a maximum speed of 120 km/h. Dubbed, The New Generation of Sport," the Spectre features falcon eye headlights, sport combination wheels, a 5-inch TFT meter, a sport deflector grille, and diamond-type taillights.
The 127.1cc Monarch Axis 125 is a versatile ride for regular folks, and it is designed for mild off-roading or adventure riding on a budget. The Axis 125 sports a 4-speed auto-clutch transmission with 7.5 kW and 10.5 Nm on tap.
"We are happy to give our motorcycle riders a sample of what is yet to come," said David Ian C. King, chief executive officer of New Moto Marketing Corporation. "Monarch Motorcycle is set to introduce more model options for riders looking for power, performance, and styling that matches their unique lifestyle and riding preference. Monarch Motorcycle is perfect for riders looking for fantastic features at the right price," he added.
"Monarch Motorcycle is designed with the Filipino rider in mind with our partnership with RATO Holdings Ltd.,” said Ramon B. Santos, president of New Moto Marketing Corporation. "Our team worked with RATO Holdings Ltd. to design and deliver motorcycles that match Filipino riders better. We intend to provide riders with Monarch motorcycles that will give them the experience of reigning the road," he added.
From Left to Right: Charvy Carter, Max Lei, Zhonglin Luo, Leon Zhou, Odjie Antonio, Yong Zhou (RATO COO), Jake Flores, Ramon Santos (NMMC President), and Gino Rosales.
New Moto Marketing Corporation is part of the SKYGO Group of Companies, a privately owned Cebu-based conglomerate engaged in various industries, including importation, logistics, retail and wholesale trade, finance, mobility, transportation, human resource, and real estate.
The group includes the following companies: SKYGO Marketing Corporation, Sto. Nino de Cebu Financing Corporation, Nito’s Auto Supply Inc., High Leap Shared Services Corporation, Nito’s International Ventures Inc., Trendwell Motors OPC, Recon Masters OPC, and Country Motorbike Corporation.
Do the new Monarch brand, and its lineup pique your interest?
A moto-journo who spends most of his time on the saddle unless otherwise saddled with desk work. His curious nature and poor sense of direction often take him on unplanned adventures.
