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Harley-Davidson rolls out second edition of Dirt. Road. Track. Experience in Thailand

Gilbert Chao · Jul 2, 2023 11:30 AM

Harley-Davidson rolls out second edition of Dirt. Road. Track. Experience in Thailand 01

PHOTO FROM HARLEY DAVIDSON

Harley-Davidson rolled out the second edition of its Dirt. Road. Track. Experience for their loyal customers and would-be buyers. It was held from June 23 to 25, 2023, at 8 Speed Khao Yai in Thailand.

Some lucky participants were selected through a month-long contest that was held before the event.

Around 60 riders from Thailand, South Korea, Malaysia, Philippines, Vietnam, Taiwan, Indonesia, Singapore, Hong Kong, and India were treated to a 3-day immersive experience with the latest bike models from Harley-Davidson.

Harley-Davidson rolls out second edition of Dirt. Road. Track. Experience in Thailand 02

PHOTO FROM HARLEY DAVIDSON

Attendees had first-hand experience riding Harley-Davidson’s wide range of bikes on three different terrains – dirt, road, and track, led by Harley-Davidson-certified professional instructors.

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The event kicked off with a product and safety briefing and a photoshoot opportunity. Afterward, participants rode against the backdrop of the lush greenery in Khao Yai and made pit stops at Khao Yai National Park.

Harley-Davidson rolls out second edition of Dirt. Road. Track. Experience in Thailand 01

PHOTO FROM HARLEY DAVIDSON

In addition, Harley-Davidson’s latest limited-edition motorcycles were on display, including the Enthusiast Collection’s Fast Johnnie, for up-close viewing.

“We are pleased to bring our Dirt.Road.Track. Experience for the second time in Thailand. At Harley-Davidson, we are passionate about the open road and of the adventures and journeys that our motorcycles can bring riders on,” said Sajeev Rajasekharan, Managing Director, Asia Emerging Markets & India at Harley-Davidson.

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PHOTO FROM HARLEY DAVIDSON

Over the three days, the bikes available for test riding were from the Grand American Touring, Adventure Touring, Cruisers, and Sport ranges, which included the motorcycles from Model Year 2023.

Those present could test-ride the Road Glide Special, Pan America 1250 Special, Fat Boy Anniversary Edition, Fat Bob, Breakout 117, Sportster S, Nightster, and the Nightster Special. The customer experience was focused on Revolution Max powered motorcycles – the Pan America, Pan America Special, Sportster S, Nightster Special, and Nightster.

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PHOTO FROM HARLEY DAVIDSON

The 2023 models, including the 120th-anniversary collection, are now available across Harley-Davidson dealerships in the Asia Emerging Markets.

How would you like to go on the next edition of Harley-Davidson's Dirt. Road. Track. Experience?

Gilbert Chao

Motorcycle Editor

A moto-journo who spends most of his time on the saddle unless otherwise saddled with desk work. His curious nature and poor sense of direction often take him on unplanned adventures.

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