The Geely Coolray has cemented its place in the Philippine car industry by transforming how Filipinos perceive Chinese cars.
When it was launched locally in 2019, it proved that a Chinese car brand could produce an exciting model that offered good value compared to traditional Japanese marques.
The Coolray also made the subcompact crossover a hot segment, following years of competent but boring models like the old Honda HR-V. But what is shaping up to be the little Geely’s strongest-ever rival will launch in the Philippines on June 30, 2023 – the GAC GS3 Emzoom.
And thanks to an anonymous source with intimate knowledge of this car, AutoFun Philippines has comprehensive details of what this Chinese crossover has to offer.
Can the top-of-the-line Geely Coolray Sport SE survive this Spec Showdown against the top-spec GAC GS3 Emzoom GL?
The GS3 Emzoom GL and the Coolray Sport SE may be in the same class, but the GAC is 116 mm longer and has a wheelbase that's 50 mm longer.
The GS3 Emzoom GL also gets an aggressive body kit that includes a subtle front wing and a faux rear diffuser. It likewise rides on 19-inch alloy wheels with 225/45 series tires and contrasting yellow stripes on the wheels and trim.
Meanwhile, the Coolray Sport SE has a body kit with contrasting black-and-red colors and gloss-black 18-inch alloy wheels.
Dimensions | GAC GS3 Emzoom GL | Geely Coolray Sport SE |
Length | 4,446 mm | 4,330 mm |
Width | 1,850 mm | 1,800 mm |
Height | 1,600 mm | 1,609 mm |
Wheelbase | 2,650 mm | 2,600 mm |
Wheels | 19-inch alloy | 18-inch alloy |
In terms of style, I like the racier looks of the GAC, especially with its large 19-inch alloy wheels.
Both of these Chinese crossovers offer plush, leather-lined cabins that come with all the toys that you expect from top-spec models.
However, the GAC not only has more cargo capacity than the Geely, but it’s also the only car in its class that offers a choice of three interior colors – Blue and Black, Green and Beige, and Camel Brown.
Meanwhile, the Coolray has black-and-red upholstery that suits drivers who want a more youthful aesthetic.
Equipment | GAC GS3 Emzoom GL | Geely Coolray Sport SE |
Seat Material | Leather | Leather |
Infotainment System | 10.25-inch touchscreen | 10.25-inch touchscreen |
Apple CarPlay/Android Auto | Standard | Not Available |
Cargo Capacity (rear seats up) | 341 liters | 330 liters |
Cargo Capacity (rear seats down) | 1,271 liters | Not Available |
Electric Moonroof | Standard | Standard |
Electric Tailgate | Standard | Standard |
For this one, I give the win to the GAC. Although the specifications are largely similar, the GS3 Emzoom GL gets standard Apple CarPlay and Android Auto, along with a choice of attractive cabin colors.
Performance is where the Coolray Sport SE really made its name, even making waves in legal drag racing.
The Geely’s turbocharged 1.5-liter inline-3 gasoline engine makes it go like a startled mouse, but at the expense of poor fuel consumption.
However, the GAC is also packing a turbocharged 1.5-liter engine with similar power and torque figures. It even has a 7-speed dual-clutch transmission and a special exhaust system with pops and crackles.
Metric | GAC GS3 Emzoom GL | Geely Coolray Sport SE |
Engine | Turbocharged 1.5-liter, twin-cam, 16-valve inline-4 gasoline engine | Turbocharged 1.5-liter, twin-cam, 12-valve inline-3 gasoline |
Transmission | 7-speed dual-clutch transmission | 7-speed dual-clutch transmission |
Power | 176 PS at 5,500 rpm | 179 PS at 5,500 rpm |
Torque | 270 Nm at 1,400-4,500 rpm | 255 Nm at 1,500 to 4,000 rpm |
The GAC has a slight edge for having a more refined 4-cylinder engine, marginally more torque, and a bit of giggle-inducing exhaust notes. I just hope that it isn’t as thirsty as the Geely.
When it comes to safety gear, it’s like night and day between the Geely and the GAC.
Both have front, side and curtain airbags, along with a 360-degree camera. However, the newer GAC has a comprehensive active-safety suite, putting it at par with the likes of the current-generation Honda HR-V.
Equipment | GAC GS3 Emzoom GL | Geely Coolray Sport SE |
Airbags | 6 | 6 |
Traction control | Standard | Standard |
ISOFIX anchors | Standard | Standard |
Active-safety features | Adaptive Cruise Control, Integrated Cruise Assist, Automatic Emergency Braking, Forward Collision Warning, Traffic Sign Recognition, Traffic Jam Assist, Lane Keep Assist, Lane Departure Warning | Active Park Assist |
In the safety stakes, the GAC has a clear win.
Although the Geely Coolray Sport SE remains to be a compelling package that offers good value, the GAC GS3 Emzoom GL is really aiming for the jugular.
It also doesn’t help the Coolray’s case that the GAC is cheaper. At ₱1,198,000, the GS3 Emzoom GL is ₱71,000 less than the Coolray Sport SE – a figure that could sway buyers to GAC’s camp.
And given the newer design and more extensive equipment levels of the upcoming GAC, it looks like the Coolray is in serious trouble unless it gets major updates. And compared to other subcompact crossovers, this Chinese newcomer looks set to corner the market.
Which of these turbocharged crossover would you pick?
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