Isuzu Proves Why it Still Dominates the Truck Market at PIMS

Built around the concept of sustainability and responsible partnership, the Isuzu Philippines booth at the 8th Philippine International Motor Show (PIMS) showcases the benefits of Isuzu products and services and its significance to society. Having earned the title of  "Number 1 Truck Brand in the Philippines" for twenty-two (22) consecutive years, it wishes to do more aside from being known for manufacturing durable and reliable vehicles.

The best-selling Isuzu vehicle line-up starts off with the popular D-MAX pickup and the mu-X SUV. Proving its fuel efficiency, Isuzu Philippines recently conducted a One Full Tank Challenge for the D-MAX and mu-X verified by the Automobile Association Philippines (AAP). A five-day road trip from Subic to Ilocos and then down to Bicol. The Isuzu DMAX was able to achieve 1,564 kilometers or 20.58 km/l in just one full tank while the Isuzu mu-X travelled 1,675 kilometers or 20.94km/l in one full tank.

Isuzu knows how to build trucks and the Isuzu TRAVIZ is the most popular in its segment. A huge cargo capacity with remarkable fuel economy, capable of traveling 1,063 kilometers in just one full tank. Popular with SMEs and Fleet customers alike, it sold more than 10,000 units in its first 2 years in the market. Together with the All-New GXZ, Isuzu also flaunts a custom-made TRAVIZ Ambulance and NPR Double Cab, showing that Isuzu trucks are also customizable to fit the various requirements of customers.

Isuzu Philippines is also showcasing its extensive aftersales programs. In fact, Isuzu reiterates that aside from the products they offer, they are also there to provide a 'business solution' to customers. The continuous partnership between Isuzu Philippines Corporation, Isuzu dealers, and customers lasts all throughout the customer's lifetime journey with Isuzu products. To give customers a first-hand experience, test drive units are available during the four-day event for those who will register at the Isuzu booth.

What Isuzu vehicle are you excited to see at this year's PIMS?

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Francis Pallarco

Contributing Writer

A veteran car enthusiast who's seen it all. From judging modded rides at major car shows to writing about the latest tech and...

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