Land of opportunities - average age of a Porsche Taycan owner in China is only 30
Shirley · Feb 22, 2022 11:25 AM
All inclusive, Porsche clients in China are a few of the most youthful within the world, averaging fair 35 a long time old, compared to 53 within the USA and Germany. Porsche China moreover has the most noteworthy extent of female clients, at 47 percent, recommending exceptionally tall upward versatility of ladies there.
Those numbers have been more or less unaltered for the final 5 a long time but it is the socioeconomics of Porsche Taycan buyers that are astounding indeed Porsche China themselves.
As you as of now know, the all-electric Porsche Taycan is not at all like any other Porsche, as a result of that, the Taycan is additionally drawing in a completely diverse bunch of indeed more youthful clients.
The average age of a Porsche Taycan buyer in China is only 30, said Jens Puttfarcken, the outgoing CEO of Porsche China, Hongkong and Macau, during a media interview with the Chinese press.
Also, Puttfarcken said two-thirds of Chinese Taycan buyers have never driven a Porsche before, proving that the Taycan has been extremely successful in growing Porsche’s customer base.
Last year, sales of the Porsche Taycan in China jumped more than 5 times, increasing from 1,400 units in 2020 to 7,315 units in 2021.
China alone contributed 17 percent of total Taycans sold worldwide (41,296). China is also Porsche’s most important market, contributing 32 percent of Porsche’s global sales - 301,915 cars in 2021, up 11 percent from 2020, a new record for the Stuttgart-based company.
Jens Puttfarcken will be ending his 4-year tenure in China, and will be moving to Audi AG as Head of Sales Europe. Michael Kirsch, currently the CEO of Porsche Japan, will succeed him effective 1-June 2022.