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No. 1 lubes brand in Japan joins Performance and Lifestyle Expo, launches product line up for PH market

Gilbert Chao · Oct 31, 2022 11:00 AM

No. 1 lubes brand in Japan joins Performance and Lifestyle Expo, launches product line up for PH market 01

Leading Japanese company ENEOS Motor Oil recently launched its complete lineup of lubricants for cars and motorcycles as part of the opening festivities of this year's Philippine Performance and Lifestyle Expo at the World Trade Center in Pasay City.

"The Philippines is one of our strategic target countries for our lubricants business. We see a lot of potential for growth given the large potential market, the country's positive economic outlook, and the good reputation of Japanese brands among Filipinos," said Kazumasa Imai, President of ENEOS Philippines Corporation (ENEPH).

No. 1 lubes brand in Japan joins Performance and Lifestyle Expo, launches product line up for PH market 02

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ENEPH began business operations in October 2019 but only for selling lubricants for motorcycles. The brand works closely with Philippine Motocross Champion Bornok Mangosong, Superbike Champion Des Buncio, Champion Racer, and Motorcycle Riding Coach Mel Aquino. It has been helping them scale even bigger heights. The entry of car lubricants signals the company's much more extensive involvement in developing the local motoring industry. In the future, they have plans to bring in more products, such as Continuously Variable Transmission Fluids and Automatic transmission Fluids for passenger cars, Diesel Engine Oil products for truck and bus fleet customers, Hydraulic and Compressor Oils for industrial use, and even Lubricants for Electric Vehicles. Setting up a blending facility in the country is also part of their growth plans.

For cars, ENEOS Motor Oil has ultra-modern and environment-friendly fully synthetic motor oils for gasoline and diesel engines, high-performance synthetic motor oils for gasoline engines and diesel engines, and highly refined mineral-based motor oil for petrol and diesel engines. The two-wheeled segment has high-performance, fully synthetic motorcycle oil for racing, synthetic-based motorcycle oil for all 4-stroke engines, synthetic automatic scooter oil, scooter gear oil, and mineral-based motorcycle oil for all types of 4-stroke engines.

Gilbert Chao

Motorcycle Editor

A moto-journo who spends most of his time on the saddle unless otherwise saddled with desk work. His curious nature and poor sense of direction often take him on unplanned adventures.

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