![Gen Zs, rejoice! Yamaha brings #StartYOUniqueness campaign to Cebu 01]()
The Yamaha Mio Fazzio is the brand's latest offering in their widely popular Mio stable, which currently has seven scooter options to suit various riding lifestyles. Yamaha Motor Philippines (YMPH) positions the Mio Fazzio to cater to the Gen Z market as its styling and features complement a person's expressiveness and individuality. Hence, coinciding with the Mio Fazzio's unveiling last May in Eastwood, Quezon City, Yamaha launches the #StartYOUniqueness campaign.
The YOUniqueness has continued to boost Generation Z's inventiveness throughout the metro. And now, Yamaha has just turned the young Cebuano's mundane weekend into a fun-filled unique fashion display and music festival with the newest gen Z icon – the Mio Fazzio. LIVE in CEBU IT Park, the #StartYOUniquenesscampaign offers an avenue to express themselves through arts and fashion.
![Gen Zs, rejoice! Yamaha brings #StartYOUniqueness campaign to Cebu 02]()
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The Yamaha Mio Fazzio exudes a contemporary, urban look and exhibits dependability and premium mobility for a cosmopolitan lifestyle. FAZZIO /fätsiō/ means “Being in a state of uniqueness. An artistic expression of simplicity in fashionable motion.” The manifestation of a next-generation stylish AT (automatic motorcycle) gives every Gen Z a blank canvas on which to express their creativity in DBTK's (Don't Blame the Kids Apparel Co.) signature fashion sense.
![Gen Zs, rejoice! Yamaha brings #StartYOUniqueness campaign to Cebu 01]()
The Gen Z crowd loves the freedom to dress however they want and was shown inclusivity throughout the entire experience. Everyone was able to have a closer look at the Mio Fazzio and get to know its features, technology, and design that matches their sense of style. Along with the exhibit, the well-known streetwear apparel company DBTK took part by letting each visitor personalize a shirt by choosing from various patches.
![Gen Zs, rejoice! Yamaha brings #StartYOUniqueness campaign to Cebu 02]()
The event was also filled with positive sentiments and music from trend-setter musicians, including G22, Just Hush, Juan Karlos, and Arthur Nery. These personalities reflect the idea of being unique and confident on their own.
As Yamaha values a distinct perspective in riding experience, the Mio Fazzio is more than just a pretty-looking scooter; it represents the freedom for everyone to express themselves in the most unique way possible. The #StartYOUniquenesscampaign that started in Luzon now spreads out in Visayas and will definitely reach Gen Zs in Mindanao soon.
Does the Gen Z styling of the Yamaha Mio Fazzio appeal to you too?
Gilbert Chao
Motorcycle Editor
A moto-journo who spends most of his time on the saddle unless otherwise saddled with desk work. His curious nature and poor sense of direction often take him on unplanned adventures.
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