At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Disclaimer: Ford Philippines lent us the Ford Everest (Specs | News) Titanium 4x4 with a full tank of gas, two RFID cards for the north and south, and access to its fleet gas card. The Ford Everest remains one of the top contenders in the seven-seater midsize SUV segment. Like its namesake, it has remained at its peak thanks to the Blue Oval brand’s dedication to giving you the latest technology it has to offer. The 2023 Ford Everest is now on the market with more imposing new looks, new technol

The Internet has been set ablaze with the confirmation that Toyota Motor Philippines (TMP) would return the Tamaraw nameplate to the country. The Japanese automaker has even been quoted saying that it is ready to invest ₱4.4 billion to bring it back. However, this got us wondering why a brand would invest so much money just to bring back a famous model for a specific market. Also read: Tamaraw nameplate to make PH comeback? Not just for the Philippines While the hype is great for a returning nam

The Presidential Communications Office has just posted an update on President Ferdinand Marcos Jr.'s working visit to Japan. According to a post on its Facebook page, the PCO claims that PBBM is pleased with Toyota Motors Corporation's plan to bring back the Tamaraw to the Philippine market. "Ikinalugod ni Pangulong Ferdinand R. Marcos Jr. ang plano ng Toyota Motors Corporation na muling ibalik ang Tamaraw model sa merkado ng bansa. Ibinahagi din ng Pangulo na ang Tamaraw ay isa sa pinakakilalan

The 2022 Mitsubishi Strada should be getting more kudos, given that the current generation model has been on sale in the Philippines since 2019. After all, the Japanese diamond star beast of burden offerings are clearly in the league of rivals such as the Ford Ranger, Isuzu D-Max, Mazda BT-50, Nissan Navara, and Toyota Hilux. The entry price at launch has also been competitive, from Php 1.165 million to Php 1.67 million. In addition, the automaker tossed in a Php 1.443 million to Php 1.76 millio

The Ford Expedition was a great car that not everyone could afford to buy. Starting at a little over four million pesos, it was already like buying two Ford Ranger Raptors or a reasonably priced house in the suburb. Still, people who could afford it do. Ordinary mortals like us think politicians like the Expedition to project power and prestige. Perhaps those who bought it just like Ford's testament to safety and security, space? Or maybe they bought them because they could. In this nitpicker's