Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Mazda Philippines has officially inaugurated its new dealership, Mazda C5 Pasig, which shows off its latest premium corporate design direction. The Japanese automaker has been known for its evocative styling with its vehicles, which have garnered many awards in recent years. This time, the brand is moving attention to detail to its facilities with its Japanese Premium dealership concept. It features an open scheme floor plan for a new level of business transparency with a look and feel enhanced

It’s the last Sunday of January – here’s another edition of the AutoFun Philippines Rearview Roundup. We’ve compiled the top five stories from January 23 to 27, 2023 that really moved you. Here’s what you chose. Toyota party! In case you’ve been living under a rock over the last decade, Toyota is once again the top-selling car brand in the Philippines. Data from the Chamber of Automotive Manufacturers of the Philippines Inc. showed that the company took a mammoth share of the market in 2022, sel

After what seemed like endless teasers and spy shots, the all-new Toyota Innova (also known as the “Innova Kijang Zenix” and “Innova Hycross”) finally made its global debut on Nov. 21, 2022. While the Philippines was busy with the launch of the all-new Honda BR-V on the same date, Toyota Indonesia unveiled the newest generation of one of the most well-loved seven-seat, multi-purpose vehicles (MPV) in the market. We got a hold of some details on the new Innova. Here’s how it compares with the old

When we first saw the photos of the upcoming 2023 Honda Pilot, we had to double-check the badges. Viewed from the rear, you would not be faulted for thinking that it should have a “Blue Oval” because it is a dead ringer for the previous-generation Ford Everest. This is most apparent in the rear taillight design that is also connected by a large strip that carries the model name. And the shape of the rear window almost makes you think one would fit on the other. But even though the Pilot and the

Of all the mid-size SUVs available in the market, why Ford Everest? As compared to its competitors in the automotive market, the Ford Everest is a more expensive model in its class. This year, Everest is priced from Php1,738,000 for its entry-level variant up to P2,299,000 for the top-of-the-line variant in the Philippines. But how sure are you that you get your money’s worth with the 2022 Ford Everest? Ford offers a long list of technological advancements to provide innovative driving assistanc