At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Honda Philippines is kicking off September with something special for its customers with its “Catch Tomorrow” promos for the new Honda City, the new Honda Brio, and the Honda BR-V. From September 1 to 30, customers can enjoy awesome cash savings, flexible financing with as low as 10% down payment options, special insurance packages, and huge discounts on Honda Genuine Accessories. New Honda City Those interested in getting the new Honda City will be happy that the Japanese automaker offers a spe

Disclaimer: Mitsubishi Motor Philippines very kindly lent me a 2023 Mitsubishi Xpander Cross for one week. It came with a full tank of gas and an Autosweep RFID card with load. AutoFun Philippines paid for additional fuel, toll fees and a car wash. Family recipes are always interesting. These are often passed down from generation to generation, with some minor tweaks along the way. For instance, my family has a magnificent recipe for “Food for the Gods,” a crumbly, cake-like pastry made with but

2022 saw the largest jump in gas prices that we’ve seen this century. Almost overnight, what was once a weekly expense of ₱500 to commute to and from work became ₱1,000 or worse. And for a time, ₱100 per liter of diesel was a real possibility. While prices came down at the start of 2023, they’re steadily going back up, so new car buyers need to take into account the permanence of the fuel prices when buying their next vehicle. To help those still wondering what to buy, here are five of the most

The home of VTEC is celebrating 32 years of operations in the country. Honda Cars Philippines Inc. (HCPI) announced in a press statement that it is holding its “Honda at 32: Celebration Blowout” from Oct. 1 to 31, 2022. Customers can get cash discounts, low all-in downpayment, low monthly amortization, flexible financing options, and other special offers, including deals on the Honda Safety Driving Center (HSDC) automobile learning programs. HCPI was established on October 1990 under the Philipp

The first time the Nissan Grand Livina entered the Philippine market in 2008, it was a three-row hatchback based on the Nissan Tiida platform. It was ahead of its time in many ways, as it offered car-like handling and seating for seven. Typical of what crossovers provide today. As head of the marketing team of Nissan Motor Philippines, Inc (NMPI) at that time, I was tasked to find ways to slot such a strange vehicle concept into the MPV-crazy consciousness of Filipino car buyers. The 2008 Nissan